Research into the Music Industry

Research into the Music Industry

http://www.bpi.co.uk/default.aspx

The British Phonographic Industry (bpi) represents the UK's music industry. It acts as a trade body between over 300 record labels, including Britain's leading companies; Universal Music, Sony Music and Warner Music. All these members of the BPI account for 85% of all them music sold within the UK. BPI works with large and small companies alike, and as the industry has changed so has BPI. It is one of the leading driving forces for the Digital Economy Act, which is preventing widespread illegal downloads. This shows how the music industry has changed as technology has advanced and how British companies have had to react to this problem. Currently, BPI are part of the leading court action against The Pirate Bay which will help to limit illegal downloads.

In order to understand the music industry, BPI has undergone extensive research into the trends of certain music genres. This allows them to understand the British public as audience members, and thus means that they can see how the British public may react to a new artist or genre. This means that their members can segment their audiences into specific categories which will benefit audience profiling therefore ultimately helping the promotional package of an artist or band.

Here is some information on the most popular genre's of 2013.


Rock: 33.8
Pop: 31.0
Dance: 8.3
MOR/Easy: 8.1
R&B: 5.7
Hip Hop: 3.6
Classical: 3.2
Country: 1.7


 Using this chart, record labels can adjust their artists, and sign new ones, in order to increase their chance of success. The music industry is a business, thus market research is key to making profit.