Further Research into Pop Promo Idea: 3
My third idea, is a song by Tiny Tiny called "Take the Time". Tiny Tiny, whose real name is Boone Williams is an up and coming musician, thus this is his only song. It is quirky and has a lot of remixes, which is a good way of promoting himself as an artist.
A similar up and coming band is Crew Cardinal, whose music is of the same genre and the style the artists use is similar. As the artists are trying to establish themselves in the music industry, they need to promote themselves as well as they can. The easiest way to do this, is through social media, such a facebook and twitter as well as having engaging music videos.
Both artists use bright colours in order to attract audiences, and the name of their image is in the biggest/boldest lettering. This is to ensure the audiences remember their name and therefore promote them through word of mouth marketing.
Social Media sites are an ideal place for new artists to launch advertising campaigns, as they can reach a wide range of potential audience members, as well as it being cheap.
Both sites have photos which promote the artists star image, as they are trying to engage new audience members. By having a range of images the star image is made more concrete and you can see patterns and links between all aspects of the artists work.
The music videos for both artists, have similar elements. The exposure is quite bright, thus heightens the outgoing theme of the genre of music. The artists focus on using a narrative element in their videos, as it expresses the song well and draws in their target audience. The genre of music is mainly liked by teenagers (14-18) and therefore the storyline element captivates their imagination and makes the song even more relatable.
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