Front Man:
Having seen the band interact together, we decided that we wanted to promote the band via a 'front man' and we chose the lead singer for this part. The lead singer had the most charisma, and as he was to star in both the performance and narrative element, we decided that he would be the best choice. As a result, we created the idea of 'Carter James', thus our product would centre around a lead singer, but would also include the other band members. We took inspiration from bands such as The Script and the Kaiser Chiefs, who are bands but also use front men to promote the group. Due to this, we have decided that the website and digi-pak will centre on the lead singer, and we will film and edit the video in a way to ensure that he gains maximum publicity.
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