Friday 28 February 2014

Evaluation Task 3:

What kind of media institution would distribute your product and why?
The overall outline of our thriller, is that a business man has decided to demolish numerous Churches in order to make way for new factories. His daughter however, a devote Christian, is so distraught by this that she hangs herself in protest. This is what we have shown in the opening sequence, but the rest of the film would show the mental deterioration of the businessman and how his life suffers due to his daughters tragic death.

Distribution of a film is key to its success, because if the film is not widely seen then the company will not receive the necessary income to cover the expenses of the film. There are numerous ways to distribute a film, including standard release (which is straight to cinemas or IMAX), straight to video release and internet release.

As our thriller had an extremely low budget and did not contain an A list cast, the type of film company who would distribute our thriller would be Warp Films. Warp Films are a small British independent film company who specialise in making low concept films. They do not intend to create blockbuster films with large amounts of special effects, but instead focus on producing and distributing hard British dramas. For example, Dead Mans Shoes is a Warp Film which has similar psychological aspects to our thriller. Dead Mans Shoes was created on a budget of £723 000 and did not contain A list actors but instead brought up and coming actors and directors, such as Paddy
Considine, into the limelight. The film was rather modestly distributed with a small media campaign but nevertheless it made £101 186 at the box office. The audience expect a Warp Film to be a grim British drama, therefore Warp Films would be the most obvious choice to distribute our thriller as the audience would already have an idea on what they were going to see.

File:AMostWantedMan.jpgHowever, if you look at our thrillers concept it could easily translate onto a larger screen. The large American film companies, such as Warner Bros, Universal and Paramount would never distribute our thriller as it would never produce the high enough income they expect from their blockbuster films. Nonetheless, larger companies than Warp Films could distribute our film as they share similar characteristics. For example, Momentum Pictures is one of the leading distributing companies in Britain as it releases up to 20 theatrical films a year. These films include, How I Live Now,
The Most Wanted Man and The Woman In Black which were released in the last two years.

File:Woman in black ver4.jpgFile:How I Live Now poster.jpg



These films were received well by the audience, for example, The Woman In Black made $127,730,736 at the box office. Momentum Pictures usually distributes quirky and often disturbing films, therefore the audience already have a perception of the film before they view it. Our thriller I think would be distributed by Momentum as they have the money to take the risk on our film and it also fits the type of genre they usually distribute.




Our thriller would never be produced in a big Hollywood Studio, therefore a big distributor would not be needed in order to get the film viewed. However, our thriller could generate a large income if it was distributed in the right areas and to the right target audience.

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