Website and Artwork Inspirations:

Website and Artwork Inspirations:

In order to begin planning our album artwork and website for our artist, we looked into the work of similar artists to get some inspiration for our own. We looked mainly at prominent female artists today, who have a similar star image to our artist; Leah. In our album artwork, we want to create an intrigue for or artist by having a vibrant and enticing image of her as the main feature. We also want to have her name in a clear font, that allows the audience to recognize the artist whilst also engaging potential consumers.  For our website, we wanted it to represent and reflect her girlishness as well as the 60s theme were are incorporating. However, we want it to have a current edge, thus to have various pictures of her that show she documents every moment of her life. This will create an intimate link between her and her fans, thus coincide with Dyers paradox of being simultaneously present and absent. 

Our main influence was Ariana Grande, whose image strongly reflects her girlishness but that through her fashion choices, portrays her to be slightly edgy as well. Moreover, her outfits often have a 60s twist that coincide with her  'naughty cute girl' star image. This is reflected in her website and artwork. 

Both images used convey her star image, and the use of black and white adds an old fashioned twist to the images. The album artwork focuses entirely on her, and this is what we want to reflect in our artist as it immediately captures the consumers attention. Moreover, the use of album artwork as the opening image of the website is a useful marketing tool, as it promotes her music as well as her star image. The combination of black, white, pink, and purple is interesting as it depicts a soft tone that is not always reflected in her music. Therefore, we want to use more vibrant colours in our website and artwork as it reflects are artist more. 

Another inspiration for us, is Ellie Goulding, who also has a girlishness about her that is combined with a more rocky side. However, Ellie uses more energetic colours that entice the audience as they are more exciting. 

 

The exotic colours on the album artwork immediately attract the consumer, and as we are focusing on colour in our video this is something we want to portray in our artwork. Additionally, the use of photos from different moments of her day to day life is something we want to incorporate, as it creates that necessary link between artist and fan. This is combined with promotional images thus is marketing her as an artist as well as adding another dimension to the website. This is something we want to use in our website as we do not just want to focus on her music, but her entire life. 

Additionally, we looked at Taylor Swift, because although she focuses on her country style, the girlishness she depicts through album artwork and on her website, is something we would like to create. 

The album artwork and website seem to contrast here, and this is because Speak Now was a far earlier album than the 1989. The pure outburst of colour on the album cover is something we would like to achieve, but instead to focus more on her face. Also, we want to use more block lettering that is shown on the website, as it seems more edgy and accessible to the consumer. The website has a completely different tone to the artwork, as it uses softer colours and focuses entirely on the face. However, again the idea of promoting the latest album and what she has been doing is something we want to re-create as it establishes an intrigue for the consumer. 

Another artist we looked at was Selena Gomez, as her album artwork is similar to Ariana Grande's, thus uses the mixture of black and white and pink to combine girlishness with edginess. 

The focus on her face is something we want to re-create as the idea of having her looking direct at the camera is striking. Moreover, the balance between the image and the text is something we want to use as it promotes both star image and the music. The use of interesting features on her face is also intriguing as it creates another dimension that adds to the star image.

Furthermore, we took inspiration from Demi Lovato as she has altered her extremely girly image into an edgier more mature image. We want to convey both sides in our artist, therefore we want to find a middle ground between it.

The album artwork here is something we want to create, as the contrast between skin and colour is extremely poignant. We want to use more primary colours, but the idea of it coating it on her skin is similar. As well as this, the idea of having smaller print compared to the image is something that influenced us. We liked the idea of having a clean white background for our website, but we want the font to be in brighter colours and there to be more images. Overall, we want the image on the artwork to be striking, and convey an explosion of colour.